Audience Research

Qualitative research:

We played our track to 5 different people that are into the genre R'n'B. We then asked then a few questions and made conclusions on all the answers we got back.

1. Did you like the track?
    - There was a variety of responses to this particular question. Most people said they liked it, however some did say that it was a little slow or a bit vague in terms of the content of the song.

2. What type of person would like this track?
   - The most common answer to this question was that typically teenage girls would like the track, some said that girls going through break-ups or troubles with relationships would too.

3. Which age range would you typically associate with this song?
   - On average people said between 13-18 years of age - girls!

4. How would you picture the band/lead?
   - All of them obviously said woman, attractive and quite young. Some also said that the lead would seem strong and dominant in character as well as maybe seeming a little bit broken which would link in with the content of the song.

5. What sort of music video would you expect to accompany this track?
   - 'An emotional, reminiscent video' - A women singing about her relationship, fashionable clothing and lots of hand-grabbing!

6. If performance, where and what type?
  - As the song is quite urban, a lot of the participants suggested the artist walking around in places that are in our everyday lives, which would make the lyrics more realistic and help the audience to relate with the artist and her feelings. The type of performance would be simply the artist singing directly to the camera with no instruments as that would suggest that there is a band.

7. If narrative, what sort?
  - When listening to the lyrics, the participants said that it may be hard to make a narrative to this song as she is not singing fully about a break-up. I then asked, if there was a narrative however what would they expect? And they responded saying there would be a lot of scenes of a couple together, fighting and making up.

I have learned that a lot of R&B music videos seem to have all very similar meanings to a lot of the audience and they seem to understand that a lot of R&B songs are about break ups or love which attracts them more as it is a desire in people's everyday lives to find someone that they love. It also helps the artist look more like an ordinary person than a star as the music video makes them look as if love is a weakness of theres as well.

This effects the creative process of ours in a big way as it supports our decision to change using a narrative. Although many R&B music videos have narrative, the people who answered my questions agreed that doing one for this song would be hard. It also means that we are challenging a typical music video and makes ours look a bit different. It has given us encouragement to carry on filming a singer who sings directly into the camera as it links in with the artist connecting with their audience.