Monday, 17 September 2012

Wide Awake - Katy Perry

Background behind the video:
According to websites such as the one below, the 'Wide Awake' video by Katy Perry is based on ideas generated from a term called Monarch mind control. This is a term used for children who have been through a traumatic experience and their mind has protected themselves by creating multiple personality disorder. The other person they want to be is often more mature and sophisticated.

Content:
This is shown in the Katy Perry video when Katy Perry and a little girl are running away from a man who is taking pictures of them. However in the video, it is not Katy who saves the little girl but the little girl who saves Katy from illness and men pretending to love her. At the end we then find out that the little girl is called Kathryn so could therefore be a younger version of Katy Perry. This suggests that Katy is using the idea that when she was younger she was strong and didn't let anyone walk over her and that now she is famous she is far more vulnerable to trusting the wrong people.

Audience:
This impact or idea may have been desired to inspire young girls to stay strong and trust in themselves and therefore the audiences would be to young girls.

Other desires:
There are also very dark ideas such as the gothic clothing, the dark snowy skies and the maze which may suggest she is los in a dark place. This inspires people that no matter what situation there is always a solution or a way to be happy again. Later on in the video it becomes bright with flowers, butterflies and brighter clothing. The sparks coming out of her hands and the pushing of the walls also shows that she is gaining strength. This is shown again when she smashing through the mirror - these aspects go back, again, to the fact that she is still strong!

http://vigilantcitizen.com/musicbusiness/katy-perrys-wide-awake-a-video-about-monarch-mind-control/

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