At the beginning of our music video we were thinking of introducing the artist using a blurred image to draw the audience's attention to the artist, intriguing them to who or what the artist is doing or looks like. This intrigues the audience as we are wondering what is going to happen next. This also hides her identity and connotes the artist's feeling's of being broken/missing. In addition, the blurred technique also adds to the word 'war' as it could be represented as the aftermath of a bomb exploding and the horrors of war. In the music video Watercolour by Pendulum, they use the blurred images to represent the artist's life falling to pieces and show that he is fading away/feeling worthless. The image below shows the blurred effect.
Jessie J's music video 'Domino' also uses the focusing effect to emphasis moments. In particular, she uses it to work with the bass/beat of the song, so the audience can visually see the beats as well as feel them to emphasis it. She also uses overlay to create a dramatic effect which we want to use to create and reflects the artists emotion. In this video, the overlay could suggest a feeling of excitement brought on by the idea of loving someone, of which the overlay represents her moving rapidly from the adrenline/energy of joy or happiness running through her. However, the overlay could also represent the feeling of losing one's self and falling apart as the images look ghostly and disconnected.
Jordin Sparks music video 'Battlefield' is similar to Rita Ora's 'Love and War' as they both include references to war and relationships. Although this may be representing the anger and fighting of relationships we could use similar techniques that Jordin Sparks uses such as dark, depressing colours to represent deep emotion found in war and battles to keep relationships alive. The location in this video is set in an isolated field which may also be representing her loneliness, as well as the isolated occasion of an actual battlefield. The handheld camera movement towards the end is also a good technique to adopt as it creates tension/uneasy feeling. This could be a possible idea in our own music video.
'Shut Up' by Black-eyed Peas includes a split screen in their music video, and we liked the idea of using this in our piece to show both artists on the screen at the same time but within different locations/setting.
In Pink's music video 'Sober' she is filmed singing in the dark with a light moving over her face to add an effect. The fact that she is in the dark shows that she is depressed with a little light to enable us to see her. We could use this effect in our video to show the artists mood, also this effect is simple and easy which breaks the video up from the narrative scenes.
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