For our digipak, I looked at other album covers from similar artists to get an idea of typical conventions of fonts used. I got the idea that most fonts are usually very simple but very bold - usually in capitals so that it stands and looks like it is making a statement.
This Rihanna album cover is an example of simple bold font. it also shows the name of the album in bold capitals too. This goes with the theme of the album and is it called 'LOUD' and often in writing when something is loud you write it in capitals to put emphasis on it.
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For Beyonce's album the writing is still simple and in bold capitals to link in with her bold character as an independent strong woman. However it is a little smaller and in the corner which suggest that we should focus more on the woman (Beyonce) that is behind the writing, which is the point of Beyonce's music. |
This has helped a lot with picking the font for the digipak as we now know what is conventional for our genre of music :
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