David Beckham explains that some audiences are not as deliberate or active in their consumption. He believes that it is essential to situate young people's media use within the context of their other social media use within the context of their social activities and experiences due to the fact that many people are using the media as a wallpaper: a wall of noise to fill up 'down time' or just to pass the time due to boredom. That many of their interactions with the media are not contrived, committed or concentrated but fleeting, visceral and meaningless.
Focused Audience can be catered for with.....
- innovation
- strong narrative
- clever use of effects
- detail
- use of meanings
- non-linear editing
- quick editing
- strong performance
- multiple costume
- location change
- simple narrative
- superficial effects
How are you accommodating for these two audience types?
For a focused audience....
To accommodate for a focused audience we are going to use objects that link and symbolises the meaning and lyrics of the song. For instance, we are going to include heart shaped lights or an animation that we will place behind the artist, which will be added after using Final cut. We will also film the male and female artist holding hands to symbolise their relationship. If we use an animation or image of a heart we could make it explode to symbolise the title 'war' to represent visually a bomb exploding however this could also represent the shattering of their heart for fighting with their loved one and representing their heart ache.
As we are going to film using a green screen we can add lots of effects including overlaying - such as overlaying images or film footage using symbolism. We can also use a range of coloured filters to appear more engaging for the audience. In addition, we can practise with a range of depth of fields to add a different insight.
We decided not to use a strong narrative as we want to focus on using effects, however we are going to include symbolism for parts of the lyrical narrative.
For an ambient audience....
To accommodate for an ambient audience by filming a range of different angles, close-ups, mid shots etc. We will link all these different footage up and cut them in appropriate places to form lots of quick edits.
We have chosen two people who we believe will be perfect for our music video in terms of performance. Both people are reliable, confident, but serious which we hope will make a strong performance.
As we are going to use a green screen we thought would be great as we can change the background to whatever suits our need, and if it doesn't work we are able to change this. We might in a couple of shots film without the green screen in real location.
At first we were focusing on a narrative for our music video but have now decided to change to a simpler performance, but with lots of effects. We will use simple narrative by using props and footage that symbolises and represents the lyrics such as the ups and downs of relationships. In addition, we will include a few symbols that represent the title 'War' in 'Love and War 'however these will be subtle as we believe war=fighting e.g fighting in a relationship.
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