Micro Element - Editing in our Music Video

When we have the footage for our film, we will be uploading it to the computer and then editing it together to create our music video. The footage will be edited to the rhythm of the music 'Love and War' so the video flows with the music and represents and illustrates the lyrics to make the song more engaging. 

1) Continuity (Action match) 

This is to make the edited footage fit together by matching movement from one scene to the next. An example could be a person jumping in the air with their face to the camera, then the second shot of their feet, with their feet off the ground and just about to land on the floor to create an illusion of one sequence of action . This will allow our shots to flow together to make the editing smooth and the scene more interesting with different shots of the artist's movement to suit the pace and beat of the song.

2) Shot reverse shot

A shot reverse shot will be used between the artist, and the rapper who is parts of 'Love and War.' While The artist is singing, another shot will go to the man in the video whether he is singing or reacting to the lyrics, and then back to the artist when it comes back to her singing. This makes it easier for the audience to follow who is singing, and to capture reactions from the artist and man as they conflict together about their relationship. 

3) Jump cuts 

Jump cuts can cut out unnecessary footage that will not contribute to representations or illustrations of the song of lyrics. It will also be necessary for the pace and beat of the music to cut up a single bit of footage to the rhythm, as well as creating rapid editing to suit the youthful R'n'B genre.

4) Cross-cutting (cutting between two scenes of action that happen in two different locations. The characters normally meet up at the end)

This will be used between the artist and the male in the video as the scenes change from the artist to the man when they are singing. Eventually they meet at the end to talk about their relationship and make-up. Cross-cutting will allow us to show the audience both sides of the relationship to show that they are both sad and depressed about how the relationship is going. 

5) Slow motion 

This editing feature will highlight important parts of the video to emphasis key moments, which will let the audience appreciate them and analyse their meaning for longer. It will also suit slower parts of the song such as the beginning and the end where the music slowly kicks in, building tension towards the pacey chorus.  

6) 180 degree rule

This rule will make sure that the audience will not get confused to where the artists are placed in a scene or location, so it make the music video more believable and easier to follow; therefore more effective to convey emotional or intellectual ideas from the audience without distracting them with mistakes. 

7) Text (Title, actors, credits) 

This will not really be necessary to introduce the music video, but text may be used in our piece for background images to either emphasis the lyrics or make it clear to the audience what ideas are being raise such as 'love.' 

8) Transitions and effects (dissolve, screen wipe, etc)

For camera footage that does not flow together naturally without transition effects, we will be able to use transitions to fix this by using things such as dissolves to go into the next shot, screen wipes or graphic matches. However, different transitions have different effects, where dissolves are slow and smooth, where screen wipes are quick to suit fast songs. We have also been discussing about using a spilt screen so we can see both the artist and male at the same time to show and compare how they are both reacting to their relationship together. We are also going to use blur near the beginning to represent that the artist is breaking down by making her look like she is fading. It also looks similar to an aftermath of an explosion to reference the war aspect in the song.