Font ideas

For our digipak, I looked at other album covers from similar artists to get an idea of typical conventions of fonts used. I got the idea that most fonts are usually very simple but very bold - usually in capitals so that it stands and looks like it is making a statement.

This Rihanna album cover is an example of simple bold font. it also shows the name of the album in bold capitals too. This goes with the theme of the album and is it called 'LOUD' and often in writing when something is loud you write it in capitals to put emphasis on it.

For Beyonce's album the writing is still simple and in bold capitals  to link in with her bold character as an independent strong woman. However it is a little smaller and in the corner which suggest that we should focus more on the woman (Beyonce) that is behind the writing, which is the point of Beyonce's music.

This has helped a lot with picking the font for the digipak as we now know what is conventional for our genre of music :

Final cut deadline

Today is the final cut deadline, and we are very worried that we will not get it all of the editing done in time.
To make sure that we do get everything done we have decided to cut the piece of music down from 3 minutes to 2 minutes as a lot of the other groups are doing pieces of music that are only 2 minutes long and also this means that we only have a few more gaps to fill before we are finished. We have cut the music at a spot similar to the actual end of the song and faded it out so it sounds like a realistic ending to a song.
We are also double checking that all of the green screens look right and that the lip syncing is matched up with the shots.
Hopefully we get it all done today and then we can start with our digipaks and magazine adverts!

Artist names...

For our artist we wanted a name that would fit in well with the genre of music. We also need to be able to put the name on the Digipak and magazine advert so I have done some research into different names.

Some R&B artists use simply there first name as it is short, simple and straight to the point - it is not as formal and when the audience calls them by the first name it is like they are friends so it could possibly help the audience and fans relate to the artists and feel more like the artist is a normal person instead of a star.
For example stars such as Rihanna and Beyonce use only their first names, it is bold and stands out which matchs their personality and their music. It also looks very bold on their album covers.

This has influenced me to use only our artist's first name on the digipak. Her name is Leksi which is quite different which fits in with today's society and fashion of being 'hipster.'

Using Colour corrector

I have found a Youtube tutorial that shows us how to use Colour corrector which will enable us to create the Andy Warhol ideas.

New Ideas....

Today, Keri and I were thinking of ways to vary our use of techniques throughout our music video. I came up with the idea of using the same shot but showing it multiple times in split screens. To make it even more interesting I came up with idea that each one of the four shots should have different background colours. The inspiration came from the artist and photographer Andy Warhol.

Another idea was to use this idea, but each shot comes in and out at different times. For instance some of the shots in the split screen are paused (in a freeze frame) whilst other shots shows the artist singing.

Below is a Youtube Tutorial showing how to make freeze frames in Final Cut Express:



Rough Cut Feedback

1. Have they shot material appropriate for a music video?
 - Q3-33: Yes when green screen sequence is finished

2. Has close attention been paid to mise-en-scene?
 - Q3-31/32/33: green screen worked well and back drop is good.

3. Is there controlled use of the camera?
 - Q3-31: Other than the second shot, yes.

4. Is there variety of shot type and angles?
 - Q3-31/33: Yes. Different shots in start.

5. Is there appropriate use of transitions and other effects?
 - Q3-31/32/33: Green screen works well along with jump cuts at beginning.

6. Does the pace of the editing work well with the pace of the song?
 - Q3-32: Yes particularly at beginning of the video

7. If there is lip syncing is it effective?
 - Q3-32: Good lip syncing

8. Is the video effective at communicating a star persona?
 -Q3-32: They have centralisation around main character
 - Q3-33: Shows artist clearly and well

9. Do you think they need to re-film anything?
 - Q3-32: Not enough footage to tell, but looks like a variety of locations and effects and used well
 - Q3-33: Not enough footage to tell.

Rough Cut

This is our rough cut, we have not got far due to difficulties changing the green screen background.