Monday 19 November 2012

Evaluation on our Music Video

The final cut deadline for our music video has just passed, and with our final cut produced and having watched it back, there are things I expected and didn't expect to what the outcome would be.

Firstly because of limited time to create our work and our change of plan for the style of the music video, we were rushed for time to film the footage and edit the video together, which meant we had less time to realise all our intentions for it. Many things proved difficult through filming and editing. The biggest problem that I think we had to deal with was the green screen. 
Never having used it before, we relied on Youtube tutorials and instructions from tutors, but otherwise we didn't have any practise with it. We expected to film in front of it, go back to the computer and edit images and footage easily into the back of it. This proved more frustrating than thought, as the image that came through the green screen tended to create patches on the actual artists which we didn't want. Sometimes it left a green outline around the artist, but this was due to the editing software we were using as it is not a professional program. When actually filming in front of the green screen, we found that a line of light from behind the green screen (most likely light coming through the blinds of the window) came through it and could be seen in our video and could not be hidden with an image.
The images we used behind the artists were good with the idea we wanted of lights shining in the background, but I think it would have been better if we filmed footage of lights to go under them to create movement, and make the shots more interesting. We used one shot like this, but felt it would make the video boring using it over and over again. 

While on the subject of editing (which proved to be the hardest obstacle to come by), we also had problems with lip syncing. We found it very difficult to fit the lip syncing by our artists in with the words of our song choice. If we had more time, we could have used tools to speed or slow down their lip sync. However saying that, both our artists gave a great performance and added 'swagger' or 'attitude' into our video, which is found in may R'n'B music videos. I also thought the costume choice was good as they were subtle and were dark colours to connote the worried and sad feelings the artists had about fighting in their relationship. It was also casual clothing, which is common in most R'n'B and Pop music videos to capture the latest fashion trends popular with teenagers and young adults (which is our target audience we were aiming for, hence the choice of costume).

I believe the camera frames of the artists were neatly framed, and we used a variety of effects in our editing such as the jump cuts in the beginning, rapid shot reverse shots to fit footage to the beat of the music and split screens to show the audience 2 different sides of the artists' relationship. The variety of editing effects made our video eye-catching to engage the audience for longer. Saying this, I believe we could have edited more footage into the editing and created more cuts to make the editing more faster and youthful to fit with our target audience. However, we had a short time period, and did not get around to achieving this.

During our experience of filming a music video, I have learnt how to use a green screen and more in depth tools of Final Cut such as chroma key to get images on the green screen and colour corrector to change the colours of shots. I have also learnt from the problems encountered during editing such as the demand of cuts and footage to make a music video interesting, as we could have filmed more footage with our artist's in different costumes and locations to add more variety, thus more for the audience to appreciate about what they are watching. 

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