Possible music choice...

Out of the choice of music we have been given we have narrowed it down to 3:

• Craig David - Can You Feel Me
• Pinback - Proceed to Memory
• Rita Ora - Love and War

We have discussed general ideas for each piece of music, considering the beats within the music as well as the lyrics which would create a video that is engaging to watch.
We narrowed it down by considering things such as settings, mise-en-scene, costumes and camerawork E.G. we wanted a piece of music that has good, distinctive, rhythm that would make cuts look more professional.
We discarded pieces such as Cheryl Cole - Just Live because it was flat and boring. Therefore we did not feel there would be many chance of engaging the audience. We discarded other pieces such as The Killers - Forget About What I Said and Anti-Social Burn-outs - No Looking Back because we would need a band to fit in with the music and the genre of the piece and none of us would have been able to find a band that we could rely on.
We have also taken into consideration finding people that we can rely on to be a part of our music video that would also take it seriously for us, the pieces we have narrowed it down to we feel we will be able to get these people.
Each of the three pieces we have chosen we have been able to picture a narrative to go alongside the music including the lyrics. We want it to make sense when its being viewed.

One convention of Craig David is that in most of his videos it involves a girl that he has relations with. This would be have to be taken seriously by the actors. We know two people who are willing to do this for us and are very professional. The music chosen by him also fits into this convention so this is very convenient.

Pinback is an Indie Rock band. Typical conventions of this genre are that the video is normally in black and white, the artist/band is shown throughout the video, settings are normally in dark locations and camera shots normally consist of long and midshots as well as extreme close ups. This could give us the chance to experiment with out camerawork further.

Rita Ora is a Pop and R&B artist. Typical conventions of these genres are that if there are men in the video they usually have the fashion of having their tops off to show off there bodys, women are usually fashionably dressed and show as much as possible of there bodies to attract male viewers, the video is normally in greyscale or sepia tone, however if it is a slow song about love or break-up there is hardly any nudity and more about independent, dominant women.