Using the front cover from the Digipack that Jess created, I was able to use that as the main photo to advertise and emphasis the front cover of the album. I used conventions of advertising by looking at other examples of magazine adverts, and I used a colour range that suited the album colours and the colours used in the music video so it links back to both products so the audience though that they are related.
Thursday, 29 November 2012
Our Final Magazine Advert
Using the front cover from the Digipack that Jess created, I was able to use that as the main photo to advertise and emphasis the front cover of the album. I used conventions of advertising by looking at other examples of magazine adverts, and I used a colour range that suited the album colours and the colours used in the music video so it links back to both products so the audience though that they are related.
Ancillary products
When creating our ancillary products we ended up with two magazine articles which we had to choose from.
We decided to go with the one that Keri created because it follows the motif that we have been using throughout this whole music video experience. This motif being the Andy Warhol art style.
This magazine article would stand out on the page more because of the colours which are very bright and bold, whereas the other article made used dark colours.
In addition it also focuses a lot on the artist which goes with the conventions of the R&B genre we have been following.
I think both the Digipak and the magazine article would be effective in attracting our target audience because the bright colours make the album stand out and also, the picture of the artist Leksi fills the whole of the front cover of the Digipak and most of the magazine article so fans would not easily miss it.
We decided to go with the one that Keri created because it follows the motif that we have been using throughout this whole music video experience. This motif being the Andy Warhol art style.
This magazine article would stand out on the page more because of the colours which are very bright and bold, whereas the other article made used dark colours.
In addition it also focuses a lot on the artist which goes with the conventions of the R&B genre we have been following.
I think both the Digipak and the magazine article would be effective in attracting our target audience because the bright colours make the album stand out and also, the picture of the artist Leksi fills the whole of the front cover of the Digipak and most of the magazine article so fans would not easily miss it.
Wednesday, 28 November 2012
Digipak Layout
Here is a possible layout of the digipak using a template for guidelines.
I wanted to include a range of photos that helped the audience to learn who the artist is and enables them to relate to the audience in terms of fashion sense etc. In addition, by using direct address and close-ups further creates this impression. I used a range of filters (sepia and cyan) and edited the images to create a more professional look. Furthermore, by using these filters, using backgrounds which I used for the green screen helps link in with our own music video as we included the same ideas.
I wanted to include a range of photos that helped the audience to learn who the artist is and enables them to relate to the audience in terms of fashion sense etc. In addition, by using direct address and close-ups further creates this impression. I used a range of filters (sepia and cyan) and edited the images to create a more professional look. Furthermore, by using these filters, using backgrounds which I used for the green screen helps link in with our own music video as we included the same ideas.
Digipak... Change of Ideas
When creating our first initial ideas (Andy Warhol style) for our Digipak on Photoshop it didn't turn out the way we expected. I had the idea of splitting the front cover image into four sections either using one photo or four different photos in each section. However, when I split the front cover into four sections using one photo it cut straight through her nose, which didn't look very professional. When researching I liked the look of Little Mix's album cover 'DNA' as this also was split into four sections similar to that of Andy Warhol's artwork. So I tried out this, with four different photos but it didn't look quite right. Therefore, I used the same idea but used more sections, but created it in a way that didn't cut through her face. Furthermore, I used four different filters over the photos to create a slightly different look but was still influenced by Andy Warhol.
Here is a possible front cover for our digipak.
Here is a possible front cover for our digipak.
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